What You're Actually Selling
Not AI. Not tools. Not technology.
You're selling business outcomes. That might include things like more revenue, less labor cost, fewer headaches. AI is the mechanism.
Essentially… the outcome is the product.
7 Industries Ripe Right Now
Local professional services (law, accounting, dental, optometry)
Real estate brokerages and individual agents
Small manufacturers and industrial suppliers
Trades and contractors (HVAC, plumbing, electrical, roofing)
Independent insurance agencies and financial advisors
Medical and dental practices
Local B2B suppliers and distributors
The 5-Step Playbook
Pick one industry. Specialize brutally. The narrower the pitch, the faster the close.
Build one repeatable offer. Same setup fee. Same monthly retainer. Sell it over and over.
Prospect where tech people aren't. Chambers of Commerce, trade associations, regional conferences, local Facebook groups.
Sell on outcomes, not technology. Never lead with AI. Always lead with the result.
Stack recurring revenue. Setup fee pays your time. Monthly retainer pays your life.
Real Pricing
Single workflow setup: $2,500 to $5,000. Comprehensive implementation: $7,500 to $25,000. Monthly retainers: $300 to $1,500 per client. Twenty-five clients at $400/month is $120,000 in recurring revenue.
The Skills You Actually Need
Listening, translation, sales, project execution, account management. Not coding. Not being the smartest AI person in the room.
Do This Week
Step 1: Pick one industry from the list above. Commit.
Step 2: Write one repeatable offer in one sentence with a price.
Step 3: Identify three local prospects in that industry. Reach out to one.
While everyone else is worrying about being replaced, go become the person doing the replacing.
The disruption is the opportunity.